The law allows them to be built. A committee will decide how the process will continue.

Electronic billboards have blossomed in Sioux Falls since the SHAPE Places zoning ordinance was passed last November. The Billboard Study Group has been meeting with the goal of finding a middle ground between the residential and commercial areas.

Sioux Falls City Councilor Rick Kiley is a member of the committee and was impacted in his own neighborhood with an electronic sign at 41st and Sycamore.

“One evening my wife and I were driving by. We saw a pole going up at the corner. We thought it was going to be a new sign for the (gas) station that had recently changed names. The next day the billboard was up and the calls (to the City) started to come in.”

Shawna Goldammer who is the Sioux Falls Zoning Enforcement Manager believes the ordinance is a different way to develop the city and billboards are a product of growth.

“If you look at where the billboards are, primarily they are on those gas station-type corners. It’s not that things changed too much, those little corners started to develop and what came with it was billboards.”

A current six month hold on building new billboards in Sioux Falls will allow the group to weigh options. The recommendations would then need City Council approval.

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