Contact Us

Do You Remember When Coors Was a Regional Beer?

It may be hard to believe, but not that long ago the Coors Brewing Company did not distribute their product to all areas of the country.  

The main plot line of the film “Smokey and the Bandit” highlighted the regional nature of Coors beer along with the novelty and illegality of bootlegging.  Of course smuggling a couple of cases is markedly different than a truckload.

Burt Reynolds
(Photo by Keystone/Getty Images)

Part of why Coors was regional was the lack of preservatives in the mix.  So if you let the beer get warm, it would spoil.  From the brewery in Golden, Colorado to Bangor, Maine that truck has to stay refrigerated.

South Dakota (or at least portions of it) was not among the places that got the beer brewed from a mountain stream.  Nebraska being an adjoining state with Colorado did get the product.  So recalling days of my youth when my mother’s relatives would visit from Idaho, there would be an obligatory trip to Spencer, or O’Neil to get a fresh supply.  The 1980′s arrived and Coors devised a plan to become a nationwide player in beer circles.  Part of the effort is forever etched in the memories of impressionable young folk when a young Mark Harmon promoted the product.

 

Boy how things have changed.  Through mergers of numerous entities, Coors is aligned with Miller Brewing Company and holds a near 30 percent share of beer sales in the U.S. according to golden.com.

It’s no longer a long way to go to get “The Banquet Beer” nor do you need ol’ Snowman to haul it back with Fred riding shotgun.

More Local News

Latest Entertainment News

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://mix97-3.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Mix 97-3: Today's Best Mix of the 80s, 90s and Today quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Mix 97-3: Today's Best Mix of the 80s, 90s and Today quickly by logging in with your Facebook account. It's just as secure, and no password to remember!