Future Awesome Now – See the First Electric Harley
Harley Davidson is trying to stake its claim on the new century with Project LiveWire. It is a touring showcase of it new concept electric motorcycle! The bike isn’t in production yet, with LiveWire they want to riders to test the models they have and offer feedback.
“America at its best has always been about reinvention,” said Matt Levatich, President and COO of Harley-Davidson Motor Company in a press release. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
In the same press release Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company said, “Project LiveWire is more like the first electric guitar – not an electric car…It’s an expression of individuality and iconic style that just happens to be electric.”
You can find out where the tour will be on this site.