New fragrance deal, new promo pic! Only Katy Perry could make a sleek, slicked back, high and shiny ponytail look Old Hollywood glam.

The newly released photo is a black and white glamour shot of the 'Wide Awake' singer, which accompanied the announcement that she would be partnering with fragrance behemoth Coty to distribute her first two scents Purr and Meow!, as well as her upcoming third perfume. Perry is absolutely gorgeous. Her eyelashes, which are likely fake, are beautiful, framing her blue eyes perfectly.

With only her bare shoulders and shiny rave hair, Perry is a vision in this image. She's beyond photogenic.

Perry is also beyond stoked to get started on her third fragrance and with a powerhouse like Coty handling marketing and distribution, she is set to take over the olfactory world.

"I am honored to be working with Coty, which has produced some of my favorite fragrances,” said Perry. “I'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide!"

Perry continues to work on the third scent in her fragrance portfolio, expected at retail stores in 2013.

Watch the Katy Perry 'Wide Awake' Video