Limited Edition of ‘Crystal Pepsi’ to be Back on Shelves in 2014
In the early 1990’s Pepsi Co. turned the cola industry upside when they introduced a clear cola, known as Crystal Pepsi! It was marketed as a caffeine-free “clear alternative” to normal colas. Its marketing slogan was “You’ve never seen a taste like this”.
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Pepsi pulled the drink off the market and returned several months later with a reformulated citrus drink titled “Crystal From Pepsi”, but this was short-lived as well.
Now after being laid to rest for the past 20 years, Pepsi is bringing it back from the dead. PepsiCo spokesman Mark Draper said in a statement:
“Twenty years ago consumers found the soda’s unusual coloring to be off-putting,” “Now, the novelty of anything associated with the 1990s pretty much guarantees it will sell enough units for us to make some money with it.”
Have you tried “Crystal Pepsi” before? Would you try it?