Miley’s VMA Performance Was a Carefully Executed Plan to Promote Her New Album
It may have shocked the world, but Miley’s team knew exactly what they were doing when she performed her raunchy routine at the MTV Video Music Awards on Sunday night (August 25).
You know the saying, “any publicity is good publicity.” This is a perfect example of that.
Miley didn’t take home one single award on Sunday night, but now that the numbers are in, she was the biggest winner, at least from a commercial perspective.
According to an article on Forbes.com, since she appeared on the VMA’s, Miley has added 100,000 Instagram followers and 50,000 Facebook likes. At one point, she had over 300,000 Twitter mentions per minute. That’s just slightly less than the 327,452 tweets per minute during the 2012 presidential election.
Her song, “Wrecking Ball,” that was released on Sunday (coincidence, I think not), exploded on iTunes. The song sits at number 2. ”We Can’t Stop” ranks number 5. Her new album, Bangerz, hits stores October 4.
She may not be that sweet, innocent little girl you remember as Hannah Montana, you know, the one who’s face was plastered all over your daughter’s room, on her notebooks, t-shirts, backpacks, bedding, party supplies, etc., but Miley is not another child celebrity out of control. Her behavior is part of a plan, carefully put together by a bunch of old men in suits who are trying to transform a child star into an adult.
Her twerking…is working.