The City of Sioux Falls has had a relationship with PepsiCo for many years. Most notably with the Sioux Falls Arena, Convention Center and the Sioux Falls Municipal Golf Courses.

That relationship will now extend to the new event center. According to a press release, the City of Sioux Falls has reached an agreement with PepsiCo Foodservice to be the second official Signature Partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena. PepsiCo Foodservice exclusively will provide carbonated and noncarbonated soft drinks, waters, juices, teas, energy drinks, and Gatorade at the complex.

The Signature Partner sponsorship agreement includes a significant presence of Pepsi’s brand on the center-hung scoreboard, exterior video board, ribbon board, and concourse signage. The sponsorship agreement is for ten years and has a total package value of $1 million.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

The first Signature Partner sponsor was Midcontinent Communications who will provide public Wi-Fi and business Internet, phone, and television services for the complex.