As you're driving along Sioux Falls city streets, get ready to be reminded to keep the focus on the road. The city is launching it's 'Save it For Later' campaign in an attempt to make Sioux Falls safer.

Councilor Rick Kiley has heard about issues tied to distracted driving:

As a long-time employee of the South Dakota Safety Council, I am very aware of the dangers associated with distracted driving. Unfortunately, with the popularity of cellphones and technology in vehicles, the accident rate involving distracted driving continues to climb. I urge drivers to pay attention to the task of driving. Drivers’ safety and those around them depend upon making the proper choice to Save a life. Save it for later.

According to the National Highway Traffic Safety Administration, 3,179 people were killed and 431,000 people were injured in crashes involving a distracted driver in 2014.

Ten percent of all drivers 15 to 19 years old involved in fatal crashes were reported as distracted at the time of the crashes. This age group has the largest proportion of drivers who were distracted at the time of the crashes.

The campaign will include streets signs that remind drivers that texting and driving is illegal along with media blasts.

A police saturation patrol is being planned to target distracted drivers.


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