Contact Us

Who Really is Going to Be Watching the ‘Big Game’?

Football / Ben Davis
Ben Davis / KMXC

I’m guessing more people around Sioux Falls would be watching the football game on Sunday if the Vikings, Packers, or Bears were playing.  You ever wonder who exactly watches the ‘Big Game’ and why?

Well, the folks over at PRNewswire did the research and this is how it breaks down.

Overall, nearly one-half of US online adults will watch this year’s Big Game. Slightly more than one-half (54.2%) of men will watch the game as will 42.3% of women. One-fifth (19.6%) overall are not sure of their plans to watch.

Most viewers will watch the game live. Four-in-five (79.7%) respondents who plan to watch this year’s game will watch it live. Just 7.4% overall will watch it recorded (i.e., on a DVR or delay)—however more than one-quarter (27.0%) of 18-34 year-old men will watch it recorded.

The vast majority of viewers will watch the game at home. Overall, 3-in-5 (59.2%) respondents who plan to watch the Big Game will watch it from home; 13.9% will watch at the home of friends or family; and 8.4% will watch at a bar, sports bar or restaurant. Notably, more than one-quarter (27.3%) of 18-34 year-old men plan to watch it out at a bar/restaurant.

Viewers actually watch the game for the football. Overall, the majority (60.7%) of respondents who plan to watch the event say their primary reason for watching is for the football. Not surprisingly, men are more likely than women (67.5% vs. 52.5%) to cite “for the football” as their primary reason for watching. One-fifth (20.3%) of women watch the Big Game primarily “for the spectacle of it all,” as do 15.0% of men. Other primary reasons cited for watching include “for the commercials” (5.4% men; 8.1% women) and “for the half-time show” (4.1% men; 6.3% women).

At least one-in-five respondents will go online before the Big Game to watch a commercial set to debut during the event. Overall, nearly 3-in-10 (28.8%) respondents say that in previous years they have gone online to watch a Big Game commercial before it would actually air during the game. In 2014, 1-in-5 (20.9%) say they think they will watch a Big Game commercial online before it airs—though an equal number (20.8%) say they aren’t sure about this year.

Big Game viewers like to laugh when it comes to commercials. Slightly more than one-half (52.5%) of women and 53.8% of men say their favorite type of “super” Sunday commercial is one that’s funny or comical. A distant second are commercials featuring animals: just 13.8% of women and 10.0% of men prefer these kinds of ads. Following in third place (6.1% of all respondents) are commercials with babies or children featured.

Younger viewers are more likely than older viewers to say they have shared an online video or link of a Big Game commercial. Overall, one-fifth (20.8%) of respondents say they have turned to their social media accounts (e.g., Facebook, Twitter, Vine, Google+, etc.) to share an online video or link to a Big Game commercial. However, among 18-24 year-olds, two-fifths (42.1%) say they have shared ads via social channels.

Smartphones lead the pack for going online during the game. Overall, 44.9% of respondents say they will check their smartphone and/or tablet at least once during the Big Game. Among these mobile respondents, 3-in-5 (60.6%) will use a smartphone to go online (via a browser and/or apps) while watching the Big Game. More than one-third (36.9%) will use a tablet; 23.5% will use a laptop and 5.8% will use another device not listed.

Younger viewers will check their mobile devices frequently. Among 18-24 year-olds, mobile usage during the game spikes: 3-in-4 (75.5%) will check their mobile device at least once during the game, including one-third (33.7%) who say they “will be on my mobile device all the time.”

Nearly one-third of mobile respondents will “go social” during the Big Game. Among mobile respondents, 29.1% will check or post to social media accounts while watching the game; 16.8% will access mobile apps; and 15.3% will tweet about the game and/or lookup hashtags featured in commercials. Interestingly, 35.6% of 35-54 year-olds say they will “go social” during the game—beating out 18-34 year-olds (26.3%) and those 55 or older (20.7%).

So now you know…

 

More Local News

Latest Entertainment News

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://mix97-3.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Mix 97-3: Today's Best Mix of the 80s, 90s and Today quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Mix 97-3: Today's Best Mix of the 80s, 90s and Today quickly by logging in with your Facebook account. It's just as secure, and no password to remember!